The following post is part of an ongoing blog mini-series titled: Without A Strong Brand, You Ain’t Got Jack So…cial! A Dozen Rules For Attracting & Keeping Your Social Consumer. Rule #4 – Ditch The Robot Voice People, it’s called social for a reason. If your brand updates lack a real live personality, you’ll have [...]
Tag Archives: Branding
Without A Strong Brand, You Ain’t Got Jack So…cial! (Part 6 of 18)
The following post is part of an ongoing blog mini-series titled: Without A Strong Brand, You Ain’t Got Jack So…cial! A Dozen Rules For Attracting & Keeping Your Social Consumer. Jump into your hot tub machine and let’s imagine now that one of your concepts paid off. You were able to ramp up your fanbase. [...]
Without A Strong Brand, You Ain’t Got Jack So…cial! (Part 5 of 18)
The following post is part of an ongoing blog mini-series titled: Without A Strong Brand, You Ain’t Got Jack So…cial! A Dozen Rules For Attracting & Keeping Your Social Consumer. My primary goal for this blog mini-series is to give you some actionable insights on how to effectively attract and retain consumers through a memorable [...]
Without A Strong Brand, You Ain’t Got Jack So…cial! (Part 4 of 18)
The following post is part of an ongoing blog mini-series titled: Without A Strong Brand, You Ain’t Got Jack So…cial! A Dozen Rules For Attracting & Keeping Your Social Consumer. So what makes great brands great? If you answered their logo, you’re wrong. If you answered their product or service, well…you’re half right. What separates [...]
Without A Strong Brand, You Ain’t Got Jack So…cial! (Part 3 of 18)
The following post is part of an ongoing blog mini-series titled: Without A Strong Brand, You Ain’t Got Jack So…cial! A Dozen Rules For Attracting & Keeping Your Social Consumer. To all of you brand haters that think social media makes the brand less important, please. Brands are actually more valuable than ever before – [...]
Without A Strong Brand, You Ain’t Got Jack So…cial! (Part 2 of 18)
The following post is part of an ongoing blog mini-series titled: Without A Strong Brand, You Ain’t Got Jack So…cial! A Dozen Rules For Attracting & Keeping Your Social Consumer. Sorry, but being successful at social media marketing doesn’t begin with setting up a Facebook page or a Twitter account. It doesn’t even start with [...]
Without A Strong Brand, You Ain’t Got Jack So…cial! (Part 1 of 18)
The following post is the first in an ongoing blog mini-series titled: Without A Strong Brand, You Ain’t Got Jack So…cial! A Dozen Rules For Attracting & Keeping Your Social Consumer. Snapshot: The candid insights in this 6-week crash course are meant to provide inspiration for how you can create a bigger following, more engagement, [...]
Page Admin Drives Home Cadillac For Elevating Fan Count
North Social’s latest rant over at SocialTimes.com asks the question, “Should Page Admins be rewarded for boosting fan count”? Think about it, there are bonuses shelled out every single day across virtually every industry when growth goals are exceeded; from a salesperson tripling their quota, to a professional athlete leading their team to the playoffs, [...]
What is a brand worth to a Facebook fan?
iMedia Connection recently asked 12 social media thought leaders to answer this question in 420 characters or fewer, which is the maximum length of a Facebook status update. From brands and agencies, to technology leaders and commentators, the experts weighed in on the benefits from both sides of the “like” button. Read the full post [...]
Quit Whining About Your Social Media Budget
Contrary to popular belief, creating and launching a high impact custom Facebook Page doesn’t require a Madison Avenue ad agency, an army of software developers, and soliciting 24/7 advice from every so-called social media expert with a Twitter handle. Trying to do too much, or copy the “insights” from huge global corporations will just cause [...]
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