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A Pin on the Page is Worth a Gift Under the Tree

Pinners, rejoice! Not only can a pin drive sales (an average of 78 cents per pin!) but can also drive pageviews. A good pin will have longevity thanks to the layout of the site – rather than the waterfall view of the Facebook or Twitter feed, the Pinterest platform allows users to navigate the site [...]

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Friday Funday: Twitter Goes Public

Just in case you missed it, Twitter went public on the NYSE. Like a debutante at a ball, $TWTR’s shares were tres popular. With a set price per share originally valued at $26.00, prices soared on tiny blue birdie wings up to $44.90 at closing time. The social impact of Twitter’s opening day was HUGE, [...]

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The Holidays are Coming! Is Your Brand Ready?

Raise your hand if you’ve got more holiday catalogs than you know what to do with. Bueller? Bueller? Anyways, everybody knows that paper is the way of the past. Get environmentally friendly and start marketing in the social sphere since it’s where people are spending most of their time while avoiding holiday shopping. Some tips [...]

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Hope is Not a (Holiday) Strategy

“Facebook doesn’t work for our brand.” If we’ve heard this once, we’ve heard it a thousand times. Listen, there’s no reason that Facebook shouldn’t be working for you. Lend me an ear and I’ll tell you a little holiday marketing tale. We’ve all heard rumors of the elusive fan-grabbing promotion that completely changes the tide [...]

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Kids Can Code

What happens when you teach kids new skills? More often than not they’ll surprise you. We oftentimes don’t give young people enough credit. Take NYC Generation Tech’s Demo Night, for example. On a crisp night in late September 2013, over 40 students from New York schools showed off mobile apps they’d developed over an 11 [...]

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Facebook’s Making Share Images BIG

Facebook’s Making Share Images BIG

Facebook is rolling out larger images for link shares on desktop and mobile to make stories more legible, enticing and lead generating. The goal is to increase click through rates on links as large images are more engaging. The recommended image size for your website is now 1200x627px; Minimum is 560x292px. Prior, images were thumbnail [...]

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Pinterest Rolls Out Promoted Pins

Let’s talk about Pins, baby. Let’s talk about [promoted] pins and me. Pinterest is rolling out promoted pins this week. Haven’t seen ‘em yet? Don’t fret, because Pinterest is only rolling out promoted pins to a select number of pinners for initial testing. Pinterest is hoping for a more native advertising experience than distracting, flashy [...]

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Making Hashtags Work for You

Making Hashtags Work for You

Hashtags can be many things. They’re funny, witty, and also ridiculously annoying. Despite how a hashtag makes you feel, there is one thing for certain–hashtags make typical posts clickable and searchable. Now that hashtags are utilized on many social networks, make sure you’re using them at every turn. Use hashtags to connect with new customers [...]

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Filter This: 1888 is the First “Instagram Hotel”

Social media and real-life collide in Sydney, Australia’s 1888 Hotel. Billed as the world’s first “Instagram hotel,” 1888 heavily incorporates the photo-sharing platform into both its aesthetic and its marketing strategy. 1888 is housed in a renovated and reclaimed store first built in, you guessed it, 1888. The 90-room boutique hotel was opened with photo [...]

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Twitter’s IPO Offering is Public & What we may see on our Twitter Streams

Twitter’s IPO Offering is Public & What we may see on our Twitter Streams

So, a few days ago we chatted about Twitter’s IPO Offering, and when it would potentially be revealed to the public. Sure enough, public it went. The revealing of the documents means that the company can determine share prices and officially go public in 21 days. Yesterday Twitter made its IPO filing public which has [...]

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