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Virtual Fire

A Virtual Fire Can Brighten Up Your Day…

Take some time out from the hustle of the holidays and just sit back, relax, and take in this toasty virtual fire. Believe us, the last thing on your mind will be fighting for a parking spot at the mall or waiting in a long cash register line. Follow our lead and take in the [...]

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9 Ways Your Business Could Be Using Social Media, But Probably Isn’t

This just in, consumers are now spending more time on social networks than any other form of website, including porn. The time is now to make the most of this newly emerging opportunity to connect with your consumer, to shape your brand, and develop long-term customer relationships at a fraction of ‘above the line’ media [...]

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A Guy Walks Into A Pool Hall With Harpoon Gun…

Okay, we talk about this a lot but it bears repeating. No company or brand can be successful if the product or service offered isn’t first attractive to the target consumer. Then we look at four key questions for a winning product to answer; 1) Does it have the ability to scale to a large [...]

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Skating Toward The ‘Sports Gene’

The new North venture Athleticode was featured in today’s San Francisco Business Times. Excerpt: Athleticode will scan the genetic code in a sample of a player’s spit to test for myriad characteristics. They hope to indicate whether an athlete has a high propensity for concussions, heat stroke, heart arrhythmia, torn tendons or other injury. It [...]

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startupweekendv360

Startup Weekend Teams Up With Venture 360

The crew at Venture 360 (a North venture…) has just teamed up with Marc and Clint over at Startup Weekend to bring their throngs of ambitious entrepreneurs some valuable insight and to support Startup Weekend in their mission to foster more innovation around the globe. Startup Weekend is a 54 hour startup event that provides [...]

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5 Lifelines For Your Startup

North was recently quoted dropping some knowledge in the article, 5 Lifelines For You Startup on Entrepreneur.com. Here’s an excerpt: Evan Solida was stuck. Solida, founder of Cerevellum, which sells digital rearview mirrors for bicycles, had posted his business plan on several websites promising to connect him with investors in exchange for a few hundred dollars. [...]

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help-wanted

Join Us

Calling all Potential MBA Interns North is rapidly expanding and is currently seeking smart, hard working, 1st year MBA interns as potential additions to our team of superheros. Below is a formal job description. Early-Stage Venture Analyst – MBA Internship Position North is seeking top MBA talent to provide support for our analyst team. Our [...]

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Risk Analysis

Mobile post (please forgive the possible thumb related issues) Risk and reward are typically tied together. The standard formula; more risk = more reward. The clear problem with this equation is that there is a specific point where risk outweighs reward, and the chance of achieving a profitable outcome becomes statistically impossible. This decision point [...]

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oscars

North Picks Oscar Winners…

It’s already late Friday. And many of you are feeling woefully unprepared. Why? You’re going to have to fill out a ballot for an Oscar pool in less than 48 hours and you haven’t seen 75% of the nominated films. Have no fear, North is here. While we excel in providing early stage venture analysis, [...]

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howwedecidejonahlehrer

How We Decide?

From time to time my fiancee (that sounds weird…let’s go with girlfriend) signs us up to attend lectures at the LA Public Library. Some are hits, some are misses. The last lecture we attended was about the LA Taco Truck scene. Right in my wheelhouse. Unfortunately, the speakers put me in a bad food coma [...]

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