You’ve seen it before: “everything must go”, “liquidation sale”, “all items 50% off”. Ultimately though, businesses that undermine their own revenue goals typically won’t stay in business long. Likewise, brands reeking of desperation when it comes to building their social media street cred look just as shabby. In Fan Page Fail #9, Jonny’s desperation quickly [...]
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North Social Case Study | Small Biz | The Vermont Country Store
The Vermont Country Store is a purveyor of the practical and hard-to-find. With it’s handpicked catalog of unique items and gifts, the business has grown from a printed pamphlet back in 1946 to a successful and growing online and offline business with customers across the globe. The Vermont Country Store activated North Social apps to [...]
F8: What Facebook’s New Features Mean For Your Page Strategy
If you’re anything like the North Social team, you were plugged into the updates coming from Facebook’s F8 Developer Conference yesterday. Yes, there’s been a ton of noise surrounding Facebook’s announced changes over the past 2 days, but what does it mean to you? For those of you just tuning in, we wanted to help [...]
Introducing Fan Page Fail #8: Larry Craig
You would have thought that Jonny learned his “location matters” lesson after his awkward and creepy fan-recruiting exchange in Fan Page Fail #3: Dirty Urinal. But no… In Fan Page Fail #8, Jonny reminds us yet again that when trying to motivate new fans on Facebook, pay just as much attention to WHEN AND WHERE [...]
Without A Strong Brand, You Ain’t Got Jack So…cial! (Part 18 of 18)
The following post is the last in our blog mini-series titled: Without A Strong Brand, You Ain’t Got Jack So…cial! A Dozen Rules For Attracting & Keeping Your Social Consumer. Rule #12 – Make An Editorial Calendar Feeling daunted by the task of figuring out what to say? Well one of the best tricks to [...]
North Social Page Admin of the Week: Evania Lee of Kiyonna Clothing, Inc.
What does your company do and what is your role there…besides running the Facebook page of course? Kiyonna is in the business of making curvy women LOOK and FEEL amazing. It’s not just a cookie cutter statement but a mantra our entire company of smart women sincerely and strongly believe in. We’re not going to [...]
Making the Grade: Facebook Pages For Education
Isn’t it ironic that a website launched in a dorm room by a future college drop-out is becoming a major communications tool for universities? School’s now back in session and every collegiate arm from engineering departments to MBA programs is incorporating Facebook into their communications strategy. A few semesters back, universities were promoting archaic intranets [...]
Introducing Fan Page Fail #7: Hollywood Hustle
In Fan Page Fail #7: Hollywood Hustle, we watch Jonny drop the ball trying to solicit likes on the infamous Hollywood Boulevard. The real-world parallel is an all-too-frequent occurrence. You’ve seen it before: the poorly designed Facebook page promising a dozen week-old bagels for anyone who likes their page. We’re all for using what you’ve [...]
Without A Strong Brand, You Ain’t Got Jack So…cial! (Part 17 of 18)
The following post is part of an ongoing blog mini-series titled: Without A Strong Brand, You Ain’t Got Jack So…cial! A Dozen Rules For Attracting & Keeping Your Social Consumer. Rule #11 – Create A Signature Move Earlier I mentioned using a few simple ideas to maximize your Facebook profile pic. This is an example [...]
North Social Page Admin of the Week: Rob Campbell of Free & Easy Traveler Inc.
What does your company do and what is your role there…besides running the Facebook page of course? Free & Easy Traveler runs 10 – 105 day backpacking trips to SE Asia, Nicaragua, Greece & Turkey. We understand that the people joining us on our adventures are all individuals so structuring their entire day doesn’t make [...]
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