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Facebook to Roll Out 5-Star Ratings for Pages

Facebook is planning on rolling out star ratings for Fan Pages pretty soon. Have you seen them on desktop Pages yet? Looks like they’re being rolled out slowly but surely. Previously, star ratings were available on mobile devices. The inclusion of star ratings on desktop Pages isn’t necessarily the game-changer, though. Check the placement: right [...]

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Making Hashtags Work for You

Making Hashtags Work for You

Hashtags can be many things. They’re funny, witty, and also ridiculously annoying. Despite how a hashtag makes you feel, there is one thing for certain–hashtags make typical posts clickable and searchable. Now that hashtags are utilized on many social networks, make sure you’re using them at every turn. Use hashtags to connect with new customers [...]

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Is There a “Best Time” to Post to Facebook?

Is There a “Best Time” to Post to Facebook?

Posting to Facebook can be an integral part of your marketing strategy. It allows you to create a voice for yourself, share content, and engage with your community. However, finding the best time to post to Facebook continues to be a question we all ask. Search the interwebs for the answer and you are bound [...]

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Tips to Boost Social Media Efforts

Tips to Boost Social Media Efforts

As the summer months approach, it seems like people start to get sloppy with their social media efforts. Posting haphazardly, and less frequently. Summer is actually the best time to step back and take a look at what you’re doing in social media. Take some time to put some spice back into your efforts, and [...]

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Graph Search is Rolling Out

Graph Search is Rolling Out

Yesterday Facebook announced that Graph Search will be rolling out over the next few weeks to everyone who uses Facebook in U.S. English. The feature is a sophisticated search engine within Facebook which makes it easier to find specific photos and text or information from friends’ profiles and posts, and provides “a new way to find [...]

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Red Wedding Hashtag

Facebook Has Hashtags. Why Should I Use Them?

Look who decided to join the conversation. Facebook has announced that their social network is getting #hashtags, those little meta-labels and meta-jokes and meta-ads—those meta-things that you’ve seen on Twitter for almost six years. Well, why? What will they do now? As it turns out, they’ll do a lot of what they’ve been doing already. [...]

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NEWS FLASH: Not Everyone is a Facebook Fan

And they don’t want to be. To many of the older generation (who fear social platforms) and a smattering of those in the younger ones (who fear conformity), Facebook is a big red flag that screams, “NSA sees everything you do. Back away slowly”. Just because they’re cautious doesn’t mean that they don’t want to [...]

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How Small & Medium Business are Using Digital Marketing [INFOGRAPHIC]

How Small & Medium Business are Using Digital Marketing [INFOGRAPHIC]

Need some inspiration to really drive yourself digital?  This infographic details the role digital marketing plays for Small and Medium Businesses (or SMBs). Businesses who are seeking better results from their marketing efforts should be sure they’re employing the strategies detailed below. This infographic was composed by Vocus who joined with Inc. Magazine to conduct [...]

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Crowdsourcing…Gone Awry

Crowdsourcing has become commonplace on the internet; it is how the power of the many can be leveraged to accomplish goals that were once the responsibility only a few [Freebase]. People use crowdsourcing to gain insight into products, generate interest and ultimately have the crowds do their work for them. As the dust began to [...]

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Facebook gets into the App game with Parse

Facebook announced late last Thursday that they have entered into an agreement to buy mobile tool kit developer Parse. This is a bold move for the ‘book because they are now offering paid tools for businesses to create their own native iOS and Android apps. Obviously this gives Facebook more of an upstream look at [...]

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