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Conclusion: North's 10 Rules For Breaking Through

As we’ve outlined on this blog over the last few weeks, the system for raising early stage capital today is fundamentally flawed. Even though the road to success for entrepreneurs trying to kickstart their visions is littered with potholes and deceptive directions, it can all be corrected with a little teamwork. If change is going [...]

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New Venture Evaluation #16: Secondary Sales Potential

The purpose of this element is to uncover what can be one common way to rapidly expand and grow a business: the second serving. One of the easiest ways to grow revenue is to sell the consumer a second offering after completing the first transaction. What to look for here are types of secondary offerings, [...]

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Marketing Your Plan: Venture Evaluation #15

The purpose of this element is to determine whether or not the business has a strong marketing plan in place, and if that plan is something that can be executed with the capital available. There are two key components to a great marketing plan: 1. Brand strategy – Without a clear and compelling brand, a [...]

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New Venture Evaluation #14: Operational Speed

New Venture Evaluation #14: Operational Speed

This  element is designed to look for a key trait in the management team of nearly all successful new ventures: speed. While some people can drive a car comfortably at 100 MPH, others start to panic and constantly ride the brakes. Key entrepreneurial instincts and the ability to move quickly (combination of confidence, analysis, and [...]

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North Mindmeld: New School Number Crunchers

Adeo Ressi, the founder of the has joined a long list of entrepreneurs and investors that say that the venture capital industry is broken. However, Ressi decided to put his (didn’t use outsider funds) money where his mouth was and built a site that allows entrepreneurs to critique and rate the actual audience that [...]

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Breaking Even: New Venture Evaluation # 13

When evaluating a venture, one of the key areas to look at is the company’s projected time to break even. In economic terms the equation looks like this: (Break Even = Fixed Cost / (Unit Price – Variable Unit Cost)), but in reality the break even point is a huge day for a new business. [...]

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North Mindmeld: Competitions For Capital

This section wouldn’t be complete if we didn’t mention the plethora of contests and competitions out there for entrepreneurs. Most of these are business plan writing competitions that target upstart entrepreneurs to enter in hopes they are going to get in front of a panel of investors who will then choose their venture and write [...]

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North Mindmeld: The Rise of Pitch Farms

The scarcity of capital for early stage companies in recent years has lead to the creation of literally thousands of businesses focused on helping entrepreneurs raise money for their start-ups. At North, this subject is close to our hearts, as we’ve made it our mission to make the entire process for fostering, filtering, and funding [...]

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Can Data-Driven Analysis Predict The Next NBA MVP?

I ran across this interesting article today from John Hollinger of, where he took his Player Efficiency Rating stat (PER) one step further (PER is Hollinger’s overall rating of a player’s per-minute statistical production). He came up with a new acronym: VA. It stands for “Value Added.” The idea behind VA is to take [...]

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DIY or Farm It Out?

Entrepreneurs are an interesting bunch. While nearly all of them have an “I can do it myself” attitude, which is crucial to get the ball moving, that same attitude usually ends up preventing the company from scaling. The truth is there are some situations where you simply can’t be the most effective person for the [...]

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