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Trusting Your Social Media Manager

Contrary to popular belief, it’s not all about the Likes. A high number of fans isn’t necessarily the be-all end-all of Facebook if they’re not working for you. Your page shouldn’t carry dead weight in the form of fair-weather fans, but rather create an engaged community that takes place on your fan page.  The goal [...]

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Facebook’s Making Share Images BIG

Facebook’s Making Share Images BIG

Facebook is rolling out larger images for link shares on desktop and mobile to make stories more legible, enticing and lead generating. The goal is to increase click through rates on links as large images are more engaging. The recommended image size for your website is now 1200x627px; Minimum is 560x292px. Prior, images were thumbnail [...]

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Facebook Ad Performance: An Infographic

Facebook Ad Performance: An Infographic

The folks at Kenshoo, a Strategic Facebook Marketing Company, examined the performance of Facebook Ads among its clients, and compiled this infographic describing the efficacy of the ads. The company found that from Q1 to Q2 in 2013, clicks increased 16.4 percent, conversions went up 56.9 percent and ad revenue has risen 28.3 percent. When [...]

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Facebook Delays Launch of Video Ads

Facebook Delays Launch of Video Ads

You may have heard the rumors now, so it should be no surprise that Facebook is thinking of autoplaying Video Ads on their mobile and desktop platform. Seems as though Facebook cannot find a common ground between trying to balance user experience and profit. Word on the street is the release is indefinitely delayed. [AdAge] [...]

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GIFs on Facebook

GIFs on Facebook

The day is finally here! 3 Words: GIFs ON FACEBOOK. You can now post GIFs on Facebook thanks to a workaround from Giphy, a search engine for GIFs and GIFs alone. . How does it work? Well, GIF playback isn’t native on facebook yet, but Giphy created a code that allows GIFs to loop on [...]

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Facebook and ShutterStock-What Does it all Mean?

Facebook and ShutterStock-What Does it all Mean?

Facebook announced, last Thursday, a partnership with Shutterstock, to make its Ads more visually appealing. Marketers will be able to select from millions of free stock images for their ads.  No one wants to see bland ads with tired images, this partnership will allow for ads with more variety and pizazz. Facebook also starting allowing [...]

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Most Engaged Brands on Facebook

Most Engaged Brands on Facebook

No bones about it, Facebook’s great for engagement. Brands love the site for the interactive purposes and the ability to respond quickly to fan questions and concerns. On Monday, Statista, a statistics portal, released the 10 Most Engaged Brands on Facebook as of August 19. The top of the list? Coca-Cola, followed by Avon Cosmetics. [...]

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Up-to-Date with our Apps? We’ve Upgraded ALL North Social Apps

Up-to-Date with our Apps? We’ve Upgraded ALL North Social Apps

Did you know North Social has updated ALL of our applications? We began these upgrades last summer and have since upgraded each and every one. How do I know if my App is New or Old? All of our new applications have the same Admin Interface, shown below. If your app does NOT have this [...]

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Facebook How-To: Wiping Out Your Search History

Facebook How-To: Wiping Out Your Search History

So, you’ve been on Facebook for years-whether it be for school, maintaining relationships or for business. How many times have you search for someone or something that would make you blush or you’d be inclinded to deny? Perhaps once, or twice… Alas, you can SWIPE clean your Facebook search history. Here’s the how-to: Head to [...]

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Facebook’s Mobile Users on the Rise

Facebook’s Mobile Users on the Rise

The end of 2004 there were 1 million active users on Facebook. My-Oh-My how times have changed. As of June 2013,  there were 128 Million Daily Active Users in the US alone. Of those 128 Million, 101Million of them are Daily MOBILE  Users. The number of daily active mobile users is on the rise, from [...]

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