Landing a solid promotional strategy is like snagging a good date to the prom. You’ve made a successful connection with an individual and there is a potential relationship dangling on the precipice. So why is this process so difficult, for teenage boys and marketing professionals alike? There are 4 major mistakes made time and time [...]
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Congrats, Your Fan Count Is Huge! Now What?
Ever since Facebook first introduced fan pages for businesses, we’ve all been in the “must-get-fans” mindset and have been fan-gating our promotions like nobody’s business. “Like us to win! Like us to sign up! Like us! Like us? Please?” You name it, we (and our bosses) craved more Like button love. It was easy [...]
The Most Kick-Butt Feature We Could Possibly Add To Make Your Promotions Run Everywhere And Your Life Significantly Easier
When you set up a promotion to run on Facebook there are several things you have to do. You have to design your artwork, craft your message, draft rules and terms, and then publish it to your wall. Finally, the hard part; now you have to promote your offer to as many hungry fans as [...]
Deconstructing Mobile Facebook Promotions
Facebook has changed. No, we’re not talking about the Timeline update, Graph Search, or the new Poke app. We’re talking about how the usage of Facebook has shifted to mobile devices at an incredible rate. Pssst… This is INSANELY important for your average Fan Page manager for three reasons. 1) Facebook last reported that the [...]
How To Make Mark Cuban Stop Hating Facebook
As someone that used to work in the front office of a professional basketball team, I’m continually blown away by how often sports and event marketers fail to capitalize on smart promotional opportunities with their extremely enthusiastic fan bases. Listen, long before “fans” became a term synonymous with Facebook, it was used to describe those [...]
Create More Spark This Valentine’s Day With A Mobile Photo Contest
Is your relationship with your consumers missing that special something? Have they grown tired of your usual routine? Are they frustrated by your inability to give them what they really want? Well as Valentine’s Day inches closer, the North Social team is here to give your brand some timely relationship advice. Let’s face it, brand [...]
Mobilize or Die: 9 Reasons Why Marketers Must Adopt A More Mobile Mindset in 2013
Over the past two years, we’ve had the privilege of helping over 25,000 brands grow their Facebook fan bases, drive more engagement, and increase their social ROI using our suite of powerfully simple Facebook apps. Businesses of all sizes from every industry imaginable have used North Social promotional apps to distribute millions of digital coupons, [...]
Mobile Photo Contest Puts A Bounty on Santa Claus
Given the power of social media (over a billion users and counting) and the market penetration of smart phones (not too far behind the social stats) and we figured it was about time that someone brought the two together and built something that maximizes both platforms. Over the past two years we’ve noticed a huge [...]
Revealing The Secrets For Cyber Monday Success
Black Friday is all about doorbusters and trampling those slower than you (think Arnold Schwarzenegger in the cinematic masterpiece Jingle All the Way), Cyber Monday is about sitting in front of your computer in your jammies to furiously enter coupon codes for some epic savings. Let’s face it, there’s just something about knocking out all [...]
Black Friday Facebook Marketing Tips: How To Break Through During The Holiday Shopping Season
The temperatures are dropping, days are getting shorter, and visions of holiday shopping are dancing in my head. The too-early jolly Santas seem to laugh at me for my lack of planning for gift-giving, but there is one HUGE opportunity for brands to really kick off the holiday season: Black Friday. In the last few [...]
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