Archive | Entrepreneurial Insights RSS feed for this section
Increase-your-productivity-1024×768

New Year, New Tips for Productivity

We’re one week into 2014. How are your resolutions stacking up? How many times have you made resolutions you can’t keep? Sometimes they’re too grand, too extreme, and too unattainable to be realistic and achievable. It’s easy to set one’s sights on a big goal but not have the tools to build the small blocks [...]

Read full storyComments { 0 }
BlackFriday

Hope is Not a (Holiday) Strategy

“Facebook doesn’t work for our brand.” If we’ve heard this once, we’ve heard it a thousand times. Listen, there’s no reason that Facebook shouldn’t be working for you. Lend me an ear and I’ll tell you a little holiday marketing tale. We’ve all heard rumors of the elusive fan-grabbing promotion that completely changes the tide [...]

Read full storyComments { 0 }
Twitter’s IPO Offering is Public & What we may see on our Twitter Streams

Twitter’s IPO Offering is Public & What we may see on our Twitter Streams

So, a few days ago we chatted about Twitter’s IPO Offering, and when it would potentially be revealed to the public. Sure enough, public it went. The revealing of the documents means that the company can determine share prices and officially go public in 21 days. Yesterday Twitter made its IPO filing public which has [...]

Read full storyComments { 0 }
Twitter to Make IPO Filing Public

Twitter to Make IPO Filing Public

Last month Twitter announced that that it has confidentially filed an S-1 to the SEC for a planned IPO. We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale. — Twitter (@twitter) September 12, 2013 In 2010 Twitter began building business [...]

Read full storyComments { 0 }

Mimic How Big Businesses Use Vine for Creative Marketing

Marketing campaigns saturate social media. It’s the low cost and high value of social media marketing that draws participation from companies with the know-how to advertise online. It’s time for a new frontier. And perhaps a new frontier that tops 40 million registered users. Vine, the micro-video app owned by Twitter, is that buzzing social-networking [...]

Read full storyComments { 0 }
SEO, Finding a Happy Medium [INFOGRAPHIC]

SEO, Finding a Happy Medium [INFOGRAPHIC]

No one writes their blog posts so they can sit in there, stagnant on the internet, with zero clicks, impressions or shares. THAT, my friends, is discouraging. When you spend your time pulling together a blog post, make sure you’re appropriately updating the SEO so your post sees the maximum traction possible. Use this handy [...]

Read full storyComments { 0 }
30 Digital Marketing Stats You Shouldn’t Miss

30 Digital Marketing Stats You Shouldn’t Miss

The folks at My OptiMind have created a fantastic infographic with 30 Digital Marketing Stats You Shouldn’t Miss. Did you know… Emails opened on Smartphones have risen 80% in the last six months alone The average return on email marketing is $44.25 for every dollar spent. Using videos on landing pages can increase conversions by 86% [...]

Read full storyComments { 0 }
Social Spending Set to Increase

Social Spending Set to Increase

How do you plan to spend your marketing and social budget this year? Hope you’re not planning to cut any corners…or you may be left in the dust. In a recent study from The Creative Group their findings show that the majority of advertising and marketing executives (62%) expect an increase of their company’s spending [...]

Read full storyComments { 0 }
6 Marketing Strategies for Cash Strapped Startups

6 Marketing Strategies for Cash Strapped Startups

Everyday consumers are inundated by brands fighting for their attention. Marketing your startup in today’s economy is difficult, but there are things you can do to make the most of your marketing efforts and give yourself a fighting chance. Before focusing on your efforts to market out to the world, define yourself. What do you [...]

Read full storyComments { 0 }
Getting the Most out of LinkedIn

Getting the Most out of LinkedIn

If you follow North Social then you are well aware of some of the social networks your business should be on: Facebook, Instagram, Twitter, and Pinterest. One of the largest social networks in the world sometimes gets lost in this mix although most companies already have a presence there and that is LinkedIn. A lot [...]

Read full storyComments { 1 }