Guy Kawasaki is famous for working as the early evangelist for Apple computer and he’s an author who’s written a lot of books about starting companies and how to build a loyal following for a brand. Guy is also an early adopter of Twitter, and has openly stated that he repeats his tweets over and [...]
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Quit Whining About Your Social Media Budget
Contrary to popular belief, creating and launching a high impact custom Facebook Page doesn’t require a Madison Avenue ad agency, an army of software developers, and soliciting 24/7 advice from every so-called social media expert with a Twitter handle. Trying to do too much, or copy the “insights” from huge global corporations will just cause [...]
Lights. Camera. Facebook Page Makeover.
We often get asked by brands how they can add more sizzle and shine to their Facebook page just like their bigger, corporate competitors without eating up their budget. Well, in true North Social fashion, we decided to actually show you how to maximize your resources and get more out of social media by shooting [...]
Which Super Bowl Team Dominates The Social Scorecard?
Okay, we’re a little over 72 hours away from Super Bowl Sunday, so our team thought we’d take a moment to see how the AFC and NFC champs match up on a different type of gridiron…Facebook. According to a survey done last week by Lightspeed Research, nearly two-thirds of 18-34 year olds that are planning [...]
Dude, Can I Borrow $137?
In a 2010 study, Syncapse determined that Facebook fans are worth $137 each. They measured this statistic by looking at product spending, loyalty, chance of recommendation, brand affinity, media value and acquisition cost. Syncapse also found that the average Facebook Fan spent $72 more per year than non-fans on that product. To make that even [...]
Are Your Promotions Nimble Enough To Dance on the Facebook Stage?
Social media is a lot like ballet. Well, it doesn’t wear a tutu, but they’re still a lot alike. With each step, a ballerina anticipates the next move. They’re able to see what is ahead of them and prepare accordingly. This type of thinking/preparation requires quick responses and precise flexibility. The problem is that too many people [...]
Facebook Tab Width Shrinks By 32%. Is Your Page ‘520 Friendly’?
There have been rumblings that Facebook would roll out a new fan page layout for some time now, and at last, they’ve finally made it official. Custom profile tabs are being re-sized from 760 pixels to 520 pixels beginning the week of August 23, 2010. More importantly, what does this mean to you? Here’s the [...]
Powerfully Simple Facebook Apps – FREE!
To celebrate the launch of the North Social Facebook App Store, North is giving away one FREE month of software so you can add more functionality and sizzle to your Fan page. There are apps for everything; for fan growth, promotion, e-commerce, crm, viral marketing, and more Whether you’re a brand marketer, budding entrepreneur, social [...]
9 Ways Your Business Could Be Using Social Media, But Probably Isn’t
This just in, consumers are now spending more time on social networks than any other form of website, including porn. The time is now to make the most of this newly emerging opportunity to connect with your consumer, to shape your brand, and develop long-term customer relationships at a fraction of ‘above the line’ media [...]
A Guy Walks Into A Pool Hall With Harpoon Gun…
Okay, we talk about this a lot but it bears repeating. No company or brand can be successful if the product or service offered isn’t first attractive to the target consumer. Then we look at four key questions for a winning product to answer; 1) Does it have the ability to scale to a large [...]
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