The Vermont Country Store is a purveyor of the practical and hard-to-find. With it’s handpicked catalog of unique items and gifts, the business has grown from a printed pamphlet back in 1946 to a successful and growing online and offline business with customers across the globe. The Vermont Country Store activated North Social apps to [...]
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F8: What Facebook’s New Features Mean For Your Page Strategy
If you’re anything like the North Social team, you were plugged into the updates coming from Facebook’s F8 Developer Conference yesterday. Yes, there’s been a ton of noise surrounding Facebook’s announced changes over the past 2 days, but what does it mean to you? For those of you just tuning in, we wanted to help [...]
Making the Grade: Facebook Pages For Education
Isn’t it ironic that a website launched in a dorm room by a future college drop-out is becoming a major communications tool for universities? School’s now back in session and every collegiate arm from engineering departments to MBA programs is incorporating Facebook into their communications strategy. A few semesters back, universities were promoting archaic intranets [...]
Introducing Fan Page Fail #7: Hollywood Hustle
In Fan Page Fail #7: Hollywood Hustle, we watch Jonny drop the ball trying to solicit likes on the infamous Hollywood Boulevard. The real-world parallel is an all-too-frequent occurrence. You’ve seen it before: the poorly designed Facebook page promising a dozen week-old bagels for anyone who likes their page. We’re all for using what you’ve [...]
North Social Case Study | Retail | Sanuk Footwear
Sanuk is a Southern California lifestyle footwear company with global appeal. Combining elements of both shoe and sandal, their line of ‘sidewalk surfers’ is undeniably unique and has created a community of brand evangelists. Sanuk activated North Social apps to customize a branded Facebook experience to connect with their loyal customers and attract new fans. [...]
North Social Case Study | CPG | HK Anderson
This most recent case study features popular American snack company HK Anderson. Those tasty peanut-butter filled pretzel nuggets? Yep, that’s HK. As a consumer packaged goods company, HK took to Facebook with North Social apps to launch a social sampling program and spread the good word (and taste) about their snacks. Read up and learn [...]
Introducing Fan Page Fail #4: “Off” Ramp
Jonny is back in Fan Page Fail #4: “Off” Ramp. Hoping to make a splash with new Facebook fans, he instead takes a major bath in this disruptive freeway fail. We’ve all been approached by a window washer harassing victims with a murky bucket of suds at an intersection. The car behind you? Same story. [...]
The Making Of The Fan Page Fail Video Shorts: #1-3
Just under a week ago, we debuted our ongoing social commentary on the growing obsession with getting more “Likes” on Facebook taking the form of 11 digital shorts in a series called “Fan Page Fail” (www.fanpagefail.com). Featuring the socially reckless character Jonny Like (played by actor/comedian Elisha Yaffe), the intention is to provide a wake-up [...]
North Social Case Study | Retail | TEMPTU
This latest case study features retail cosmetics provider Temptu, whose products are sold both online and through mall stores like Sephora. Temptu employed North Social’s Sweepstakes app to drive new fan activity to their page and nip at the heels of their bigger competitors (CoverGirl, MAC, and more). Get the full scoop below: North social [...]
The 5 Types of Fans Worth Attracting
If you’ve ever hosted a cocktail party, you know there are clearly certain guests that make the party one worth attending. Your Facebook page is no different. It’s also known for a cast of lively and conversational characters that can bring just as much to the table as your promotions, custom apps, and daily status [...]
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