Facebook has changed.
No, we’re not talking about the Timeline update, Graph Search, or the new Poke app. We’re talking about how the usage of Facebook has shifted to mobile devices at an incredible rate. Pssst… This is INSANELY important for your average Fan Page manager for three reasons.
1) Facebook last reported that the mobile usage had grown to over 600,000,000 monthly users that access the site from a mobile device.
Pro Tip: If you are marketing your business on Facebook you better think about how your promotions will look, function, and flow for mobile users.
2) The mobile app and mobile version of Facebook do NOT allow users to access fan page apps. Yes, these are the apps that so many brands rely on for creating offers, deals, contests, coupons, sweepstakes, and more.
Pro Tip: If you are running a promotion on Facebook you MUST have a native mobile interface or you’re going to miss out on a ton of mobile users.
3) Not all mobile “solutions” are created equal. Some Fan Page app providers provide what they call a mobile “solution”. All this really means is that they’ve taken their desktop experience and shrunk it down to fit on a phone. Shrinking an experience designed for a large screen typically delivers an AWFUL user experience on the mobile device.
Pro Tip: Make sure the mobile interface for your promotion is NATIVE which means you should NOT have to pinch the screen 12 times to see the text, images, or entry forms.
We think that you’ll enjoy walking through our step by step guide for mobile promotions on Facebook so you can see what to look for and what you should avoid. Feel free to share this graphic with your clients and friends, if you want a copy just let us know….