Deconstructing Mobile Facebook Promotions

Facebook has changed.

No, we’re not talking about the Timeline update, Graph Search, or the new Poke app. We’re talking about how the usage of Facebook has shifted to mobile devices at an incredible rate.  Pssst… This is INSANELY important for your average Fan Page manager for three reasons.

1) Facebook last reported that the mobile usage had grown to over 600,000,000 monthly users that access the site from a mobile device.

Pro Tip: If you are marketing your business on Facebook you better think about how your promotions will look, function, and flow for mobile users.

2) The mobile app and mobile version of  Facebook do NOT allow users to access fan page apps. Yes, these are the apps that so many brands rely on for creating offers, deals, contests, coupons, sweepstakes, and more.

Pro Tip: If you are running a promotion on Facebook you MUST have a native mobile interface or you’re going to miss out on a ton of mobile users.

3) Not all mobile “solutions” are created equal. Some Fan Page app providers provide what they call a mobile “solution”. All this really means is that they’ve taken their desktop experience and shrunk it down to fit on a phone. Shrinking an experience designed for a large screen typically delivers an AWFUL user experience on the mobile device.

Pro Tip: Make sure the mobile interface for your promotion is NATIVE which means you should NOT have to pinch the screen 12 times to see the text, images, or entry forms. 

We think that you’ll enjoy walking through our step by step guide for mobile promotions on Facebook so you can see what to look for and what you should avoid. Feel free to share this graphic with your clients and friends, if you want a copy just let us know….

 

Questions about our apps? Ping our support forum: support@northsocial.zendesk.com

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8 Responses to “Deconstructing Mobile Facebook Promotions”

  1. Scott Ayres 31. Jan, 2013 at 1:51 am #

    Great summary guys. Seeing many of the fan page apps attempt to create a mobile solution right now. Looks like you guys are on the top of the heap..

  2. Greg Dawson 05. Feb, 2013 at 12:10 pm #

    There is absolutely no reason not to have a mobile option … try without and your fans or your clients’ fans will jump all over you with “this link isn’t working” comments.

  3. Cigi 20. Feb, 2013 at 9:20 am #

    I like the article, but the graphic at the bottom of the article is not viewable on my iPhone… Just thought that I would let you know.

  4. Nick Taylor 20. Feb, 2013 at 10:50 am #

    All fantastic recommendations, we preach the same Do’s and Dont’s to our clients and typically see a 65-70% conversion rates for their mobile optimized campaigns.

Trackbacks/Pingbacks

  1. 5 Keys to Creating a Successful Online Promotion - Entrepreneur News | Australian Society of Entrepreneurs - 25. Feb, 2013

    [...] your promotions mobile-friendly. Right now, 66 percent of promotion views are via mobile. Given the fact that consumers are increasingly accessing your promotions on their phones, it’s [...]

  2. 5 Keys To Create A Successful Online Promotion | CEO GOLF – The Official Blog - 27. Feb, 2013

    [...]  Make your promotions mobile-friendly. Right now, 66 percent of promotion views are via mobile. Given the fact that consumers are increasingly accessing your promotions on their phones, it’s [...]

  3. 5 Keys to Creating a Successful Online Promotion - Reputation Capital: Premium Content for B2B Inbound Marketing - 06. Mar, 2013

    [...] your promotions mobile-friendly. Right now, 66 percent of promotion views are via mobile. Given the fact that consumers are increasingly accessing your online promotions on their phones, [...]

  4. 5 Keys To Creating A Successful Online Promotion - 19. Jun, 2013

    [...] now, 66 percent of promotion views are via mobile. Given the fact that consumers are increasingly accessing your promotions on their phones, it’s [...]

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