Black Friday is all about doorbusters and trampling those slower than you (think Arnold Schwarzenegger in the cinematic masterpiece Jingle All the Way), Cyber Monday is about sitting in front of your computer in your jammies to furiously enter coupon codes for some epic savings.
Let’s face it, there’s just something about knocking out all of your holiday shopping in one sitting from the comfort of your home that resonates with consumers. According to Price Grabber, 92% of people are planning to shop on Cyber Monday because of the one-day deals and reduced or free shipping rates. If retailers play their cards right, they’ll be on the way to increasing revenue and kicking off the holiday shopping season with a bang.
Wait, wait, wait – luck has NOTHING to do with it. Planning is key. So how will your brand be generating social buzz for your Cyber Monday deals? Email seems to be the easiest option, as eighty-five percent of brands send an email to advertise Cyber Monday deals (Shop.org). But it shouldn’t be your only tactic. Cyber Monday is a total online event. That means optimizing and integrating ALL of your online properties for success, not just your email marketing and website.
Use your social juice (your loyal Facebook page following) to introduce a seasonal shopping experience that’s bigger and more engaging than a read and redeem email. It’s true, fans love deals, but they also respond to and pass on promotional concepts that offer up other forms of value (entertaining and educational experiences). Well, have no fear, North Social has recently introduced a slew of custom application solutions just in time for the holiday rush to help you sell and showcase your spirit.
Discover how you can drum up some infectious buzz on your brand’s Facebook page by installing – 1) a Mobile-entry enabled Photo Contest App; 2) a Holiday Advent Calendar App (daily deals done right); or 3) a Holiday-Themed Trivia Challenge App with a sweepstakes overlay. All three apps are perfect for encouraging fans to re-visit your page during holidays, distributing exclusive deals and digital coupons, and keeping your brand top of mind online and off.
This is one of the biggest shopping days of the year and consumers have infinite choices when it comes to securing a coveted deal or giving their time to a brand. So before you spend too much brain power and dollar power planning out your holidays, make sure every one of your promotional concepts is 1) compelling; 2) rewarding; and 3) ridiculously easy to redeem or participate in.
Lastly, don’t over-estimate your ability to get the word out about your promotion. You’ll need to cross-promote your Cyber Monday campaign everywhere you can (yes, even Santa has his workshop of helpers in order to deliver all of those presents on time).