If you happen to see smoke coming off our Facebook page, it’s because our cape-wearing developers have been ‘en fuego’ dropping new custom apps and enhancements like they’re going out of style. Last week, we debuted our Photo Contest App for Facebook with great applause (over 15,000 fans gave it a big thumbs up!) and this week we’re excited to introduce you to the new North Social Trivia Contest App for Facebook Pages.
Like the Photo Contest App, the Trivia Contest App is available right now for brands and agencies to light up a memorable experience on their Facebook page during the holidays.
For fan page managers looking to “move beyond the like” and offer up a more engaging way for your fan base to get involved and spread the word about your brand, this app is the answer you’ve been waiting for.
Social media managers and agencies will also be glad to know that we’ve built the new Trivia Contest App for Facebook to run on our new version 3.0 content management system framework which gives page managers much more control over the end user experience than ever before.
You can find out more about launching a trivia experience for your brand by clicking the giant blue button below, or you can give this app a test drive (as a user not an admin) by entering our Holiday Trivia Challenge right now.
Why play? Because we’re in a giving mood and hooking up one lucky winner with $1,000 in North Social fan page software!
Key Feature Overview
Our Trivia Contest App is the most versatile on the market as the playing experience and results can be anything you want them to be. Whether your goal is to educate your page visitors on fun facts or “did you know” type history about your brand or to use the trivia app more like a survey to extract key insights about your most active fans, the North Social Trivia Contest App for Facebook allows fan page managers to choose from one of three types of trivia challenges:
1) True / False - This old classic is still one of the best formats for enabling an audience to test their knowledge but also learn some facts about your brand, products, or cause along the way. The app allows you to return valuable insight when a question is answered incorrectly. For instance, if the correct answer is “False”, but a fan answers “True”, you can input the correct answer with a brief explanation. This is a great way to inject some personality and some education into your branded quiz at the same time.
2) Multiple Choice - Turn your Facebook page into an online classroom by asking your fans a series of challenging questions. Remember, this is social media and the goal is to get your current and prospective consumers to engage with your brand. Make it informative. Make it a memorable experience.
3) Personality Quiz - Ask your page visitors a series of fun, light-hearted multiple choice questions where there are no right or wrong answers. Each response is weighted and then tallied up to reveal a certain personality trait or quality of the user. While personality quizzes are meant to be fun, they can also be very beneficial to your brand. The best way to give your fans what they want? Ask them.
Competition Fuels Sharing
This just in…people like showing off on Facebook. So we built in a gamification hook right into this app. After a user completes any one of North Social’s trivia challenges, they will immediately be shown their results and prompted to share the application by challenging their friends to beat their score.
Sweepstakes/Contests Overlay
Sometimes launching a clever trivia challenge is all it takes to get your fans more involved. This app allows your brand to activate a strategic one-two punch; 1) an entertaining and engaging experience; and 2) a smart way to generate quality leads via the custom data capture fields.
Visual Branding
While quizzes are typically known more for their words than their images, we wanted to give brands the ability to bring their quiz to life visually. So we made it easy for fan page managers to “show and tell” by giving them the option to upload compelling images for both the questions and the answers.
Customizable Fields
Everything about this app screams custom, as you can change; 1) the number of questions you’d like to ask; 2) the number of answers you’d like to display on each question; 3) the copy in each input field; and even 4) the text in the share button.
Integrated Social Response Emails
This app is seamlessly integrated with the North Contact list building and email system. This enables brands to set up instant social response emails that hit the entrants inbox within seconds of entering the contest. The power of the integrated follow up email tools makes this app a great entry point to automated marketing campaigns. Want to see this feature in action? Take the Holiday Trivia Challenge right now and then check your inbox.
Don’t Forget The Fan Gate
Page managers can turn on the optional “Fan Gate” on this app which requires visitors to “like” the page before they can access the quiz. When the fan gate feature is combined with the viral sharing messaging (“I scored 9 out 10 on North Social’s Holiday Trivia Challenge – think you can beat me?”), this app has a few hooks built-in to grow your brand’s fan count.
Ready to test drive this powerful new app for your fan page? Hit the big blue button to get started.
Cheers,
The North Social Team
