Over the past few years we’ve helped over 25,000 brands run promotions on Facebook.
One of the most common requests we’ve heard (over and over) is how brands
wanted NEEDED us to create a really good photo contest app.
Well… the wait is finally over!
Today we’re happy to release of our new Photo Contest App for Facebook which is available right now for brands and agencies to launch viral photo contests just in time for the holidays.
This powerful new app enables Fan Page managers to quickly launch a Facebook photo contest. From uploading great content to viral voting, the photo contest app gives fans the opportunity to participate with brands on Facebook in a much more involved way than ever before. (This app is what social media marketing is all about!)
As fans upload their photo entries and then campaign for votes, brands benefit as the entrants draw more visitors to the Fan Page generating significant organic traffic.
Properly executed this type of promotion can create a powerful ‘viral loop’ which drives up page traffic, fan count, fan engagement, and brand awareness across social media.
Social media managers and agencies will be glad to know that we’ve built the new Facebook Photo Contest App to run on the New North Social version 3.0 content management system framework which gives page managers more control over the user experience than ever before.
You can find out more about launching a photo contest for your brand by clicking the giant blue button below, or you can give this app a test drive (as a user not an admin) by entering our pumpkin photo contest on Facebook. Maybe you’ll win $1,000 in Fan Page apps.
Key Feature Overview
The integrated functions that make launching, managing, and promoting this app so unique warrant a quick dive into the details.
There are a ton of ways that brands can use this app since the core features and admin controls make it simple to configure the app to run a variety of different promotions. First, there is the traditional photo contest. (Always a popular choice). Switch off the user entry function and it can be a great market research app. (Fans vote for their favorite new product idea from a pool of options added by the admin) Bolt on our mobile entry code and this can enable a mobile scavenger hunt. (Can you find our CEO at CES and snap a pic of him?). Whether it’s user generated content, branded content, or some combination of the two, there are tons of great ways brands can utilize the powerful viral voting, user entry, and contest features of this app.
Viral Social Sharing
One of our favorite features that makes this app unique are the dynamic sharing controls (this means that the brand can push sharing through action based triggers as well as unique entry sharing for much more effective self promotion of user entries. (You can test this out by using this app on our fan page here and then sharing your entry once it is approved by the contest admin.)
Why does this matter? Well, when a user uploads a photo to enter a photo contest, you need to give them the tools to effectively promote their entry to their friends and fans. (We’ve all seen the wall posts before: “Come vote for my favorite __________ (charity, taco, cat, photo, etc) and help me win a mega prize!”) Dynamic (or fluid) sharing enables this in a really seamless way for contest participants. (this will lead to more viral growth for your promotion).
Integrated Social Response Emails
This app is seamlessly integrated with the North Contact list building and email system. This enables brands to set up instant social response emails that hit the entrants inbox within seconds of entering the contest. Configure the list to alert winners, or enroll users in an automated email campaign. The power of the integrated follow up email tools makes this app a great entry point to automated marketing campaigns. Want to see this feature in action? Enter our pumpkin photo contest on Facebook right now and then check your inbox.
A Powerful Admin Control Panel
Running and managing social promotions can often be a bit of a challenge. Getting the right content, creative, and legal terms all lined up can drain resources and time. The North Social Photo Contest app makes contest management a snap with ultra powerful content management system and powerful entry review tools. Drop us a note if you want to learn more about how you can set up this app for your Fan Page.
Admins can review “pending” entries prior to showing them in the user facing gallery and users have an option to “flag” inappropriate entries to quickly alert admins that something offensive that may have slipped by. This powerful back end admin control panel gives brands the tools they need to run a safe and effective user generated content promotion. (without the fear of getting buried in spam or porn)
Don’t Forget The Fan Gate!
Page managers can turn on the optional “Fan Gate” on this app which requires visitors to “like” the page before they can access the contest or gallery. When the fan gate feature is combined with the viral “Vote for Me” self-promoting actions users take to gain votes, this app delivers a great way to quickly gain new fans.
Don’t be shy, if you would like a demo of this app just click the big blue button.
The North Social Team