If I had a penny for every time I saw, spoke, typed, Tweeted, or thought about the words “engage,” “value,” and “traffic,” I’d sure have a lot of pennies. A lot of ‘em. Working in social media means that you will use these terms more often than you’d like, and you may begin to sound like a broken record. Fear not – you work in social media, and you are creative, inventive, and a damn wordsmith. Keep it fresh. Re-examine and reinvent the known. New things get Tweeted, Tumbld, posted, and Pinned.
“Social” words get thrown around like a ball on a playground. No one really knows what they mean, but apparently using them will elevate your social street cred to big league status. I don’t know about you, but when I hear “engage” I think it’s about that time to buy another toaster for the lucky couple. Coin a term that’s social and shareable, and watch the fruits of your labor go viral across all social channels.
One of the great thing about the relatively new field of social media is that it’s like Mars – there is so much to be discovered. There are some incredibly innovative minds working in the field, but I fear it’s getting repetitive. It’s about being new. At the risk of boring you with repetition, re-examine your terminology for your next post, meeting, or tweet to keep it fresh. That’s what drives social media – reinvention of what’s already been done. People are looking for brands that are crisp and inventive because their content is interesting, challenging, and shareable. Give the people what they want, and invest a little more time in your social presence.