This winter may have been full of strange yet enjoyable warm spells, but the real summer season is just getting ramped up. Yep, it’s time to pull out the Slim Fast, slap on some UV protection, and get ready for the itsy bitsy teeny weeny yellow polka dot bikinis.
The arrival of summer also means it’s time for us working types to dial in our social plans online as well. So if you’re managing an amusement park for these upcoming sunny days or busy preparing tents for fairgrounds galore, you’ll want to soak up these examples for how brands are using their Facebook pages to attract and engage their consumers.
Take note of the Wisconsin State Fair Page. These cheese lovers are already hyping up their summer event via our simple First Impression app. They’ve also highlighted some chuckle-inducing video advertisements on their Video Channel tab, which throws out their “Casual Friday” line and gets the audience begging for August to skip over July to get here sooner.
Most amusement parks or summer events are driven by repeat customers who already know and love you. But that doesn’t mean they are engaging and spreading your good word to their friends and family (it just means you hold a special place in their hearts). And while that makes good karma, it does you no good when it comes to conversions and sales.
Breakwater Beach Waterpark on the Jersey Shore takes Facebook conversions to a new level as a part of their comprehensive Facebook marketing strategy. Not only do they whet your appetite for summer fun by highlighting their best rides via a sleek Photo Showcase, they also turn their browsers into buyers by linking them directly to their site for park ticket purchases. Cap it off with exclusive previews of new slides, directions to the park, and sponsor shout-outs, and they’ve got an all-around crowd pleaser of a Page.
“Before North Social our Facebook page wasn’t making a splash to match the rides at our park. Now our page is ready-to-go for the busy summer season. Thanks to the apps and design, we’re already seeing our fan count and engagement spike!” - Lou Cirigliano, General Manager, Breakwater Beach Waterpark
Another stellar Page worth mentioning is the DIY Street Fair in Michigan, which has cleverly configured the Sign Up application as a feedback form. Asking for requests for everything from bands to beer, they’ve given their fans a vote and welcomed them into the fold. This type of interaction weds two vital concepts that rarely see eye-to-eye: the personal touch and business finesse.
“Thanks to North Social’s apps, our Facebook page has been able to attract new vendors, sponsors, volunteers, and even new music talent for our yearly event. And best of all we’re able to use the apps in an organic manner…while building our outreach exponentially.” - Chris Johnston, Founder, DIY Street Fair
For those of you in charge of the social media marketing efforts throughout the summer months, this is your time to shine.
Put your smart social activation plan in place so you can hit your fans, potential visitors, and repeat guests with an impressive array of posts and promotional campaigns, and make your 2012 summer one to remember.
