Okay, so you’ve heard about the big change to Timeline for Facebook brand pages. OMG! What?!? More Changes!! What are they thinking over there??!?!
Our cape-wearing team at North Social is on top of the situation.
We’ve put together some helpful (anxiety relieving) information to show you what the new changes mean and how you can continue to run your North Social apps without missing a beat.
Remember, this isn’t the first time Facebook has announced a significant change, and it won’t be the last.
Just know that each time Facebook has changed directions – 1) when tabs actually looked like “tabs” on top of the page; 2) when tabs switched from FBML to iFrames; 3) When app width switched from 760w to 520w; and 4) When https connections to apps switched – the North Social team has responded as quickly with painfully honest transparency and we’ve experienced nearly zero down time during each shift.
Please Note: We’ll be making platform updates, changes, and new apps that take advantage of this shift. This isn’t the end, it’s a rocket booster that can take your page to a new level.
While change can sometimes be difficult to embrace, it can also open up new opportunity.
Now’s the time to seize it.
The Timeline layout represents what brands have always wanted; the ability to be more social with their current and prospective fans.
So here’s what we already know and what you can do to prepare:
1. The Like Button
Yes, the thumb still matters. Your effort getting fans to like your page has not been wasted. Carry on with “like-gating” your valuable content and offers. Even though the timeline lacks a default non-fan landing tab, you can still deep link to a specific tab from other properties and ad campaigns.
2. Killer Cover Photos
Don’t judge a book by it’s cover, right? Well, in the case of the new Timeline interface, wrong. More real estate (851w x 315h) means more opportunity to make a favorable brand impression. Remember, you’ve got one shot to impress. Make sure your imagery and messaging resonates or you could be hanging out all by yourself. Look at some of the cover creativity already popping up.
3. Brand Profile Pic
Yep, you still have one. Except it’s now 180w x 180h. This is your opportunity to creatively tie in your profile pic with your cover image. Remember to use a high-quality image, as it will automatically scale down to a 32w x 32h thumbnail image. This is the image that will be the one that represents your brand in news feed stories, ads, and featured stories. For you design nerds, the profile pic will sit exactly 23 pixels from the left side of the cover photo edge and 239 pixels from the top.
4. Icon Candy
Facebook now allows you to adjust the way your custom apps appear on your Page to help draw even more eyeballs and clicks to your apps and promotional campaigns. Woohoo. Go to “Manage” from the admin panel and choose “Edit Page” in the drop-down. Under the “Apps” section, click “Edit Settings” for the specific app image (111 x 74 pixels) you’d like to update.
5. Pinned Posts
Now you can keep your most important posts from getting lost by pinning them on your timeline for the duration of a specific campaign. This enables brands to publish more often without burying their most engaging links, photos, videos, or promotions.
6. Bigger App Canvas
Timeline now gives you the option of promoting your apps and promotional campaigns in their full screen glory, a much more impressive (and less claustrophobic) 810w. Not quite the size of an IMAX screen, but the new enlarged width is definitely a crowd pleaser. Now it’s your job to turn those spectators into active page participants. Engagement anyone?
7. Story Layouts
“Once upon a time, there was a brand that had a hard time getting noticed…”. Facebook now gives you the ability to tell your brand’s story in a more attention-grabbing way, by promoting larger photos, videos, and link stories and allowing your featured posts to be able to take up the full width of Timeline. Some really cool new tools enable brands to upload entire photo albums and tell a more compelling visual story.
8. Brand Milestones
Timeline now gives brands the chance to jump into their hot tub time machine to take their fans on trip down memory lane. Feature any past videos, photos, or posts that you deem share-worthy.
9. Ad(ded) Engagement
Content is most certainly still king. Now your posts can be re-purposed as ads, and users can interact with the them as if it were a post on your timeline. They keep going, and going, and going…
10. Don’t Engage. Be Engaging.
While the Timeline layout offers up new opportunities for your brand, don’t forget the fundamentals when it comes to engaging your consumer. Entertain them. Inform them. Fill their stream with thought-provoking and valuable messaging or run the risk of losing their participation to a competitor’s page.
In the coming days, weeks, and months, our team will continue to monitor this change and pass on helpful information when we have it. If you have any questions about how how your brand can take advantage of these new opportunities drop us a line to support (at) northsocial.zendesk (dot) com.
Questions about our apps? Ping our support forum: firstname.lastname@example.org