What does your company do and what is your role there…besides running the Facebook page of course?
Boxiecat, is a the first subscription cat litter delivery service in the U.S. It saves time, eliminates the hassle of repeat trips to the store, and puts an end to lugging heavy bags of litter. Subscribers receive fresh litter delivered to their doorsteps on a schedule they choose. All subscriptions include free home delivery. Along with convenience, subscribers gain a greener way of getting litter. We also manufacture our own brand of cat premium clumping clay litter.
My role besides running the Facebook page is that of Marketing Director. I take care of letting the world know we are here.
Why does your company have a Facebook page?
We have a Facebook page because it’s a place where we can interact with cat lovers like ourselves who may be potential future Boxiecat subscribers or know someone for whom Boxiecat can be useful. We value that the ‘likes’ we get are lasting connections and when people share our posts there is potential for unexpected connections. That is of course the value of Facebook – sharing based on interests and discovery based on friends. It also is a great place for customer care and pre-subscribing questions. That goes both ways – we learn a lot from our subscribers through feedback.
What’s the most successful marketing program you have run using North Social apps on your page?
We like the Photo Showcase which we use a bit differently than many might. We’ve turned it into a “Subscriber Testimonial” gallery. We feature pictures of subscriber cats and subscriber feedback. It’s great to be able to update it easily without needing a developer. It lets us react quickly and optimize with our very best subscriber testimonials.
Document Display has also been very useful. We title it “Boxiecat In The News.” Instead of having all of our News updated on our site, we have one link going straight to the Document Display tab and can update it on the fly when we get new press.
What other companies do you admire for what they’re doing on Facebook?
We like Best Friends Animal Society. They have done a great job of staying branded throughout the site and creating useful tabs for adoptions, giving, ways to interact and work with them and more. They have a huge number of tabs and there is a lot to learn from them.
If you could offer one key to success (big or small) to fellow page admins, what would it be?
One thing we’ve learned that may be useful for others in finding success on Facebook is keep posts fun and short. They are more shareable that way.
How can people connect with you online?