North Social Page Admin of the Week: Jake Carpey of Love and Pride

Facebook Page:

What does your company do and what is your role there…besides running the Facebook page of course?

Love and Pride is the first high-end designer jewelry online destination for people who believe in equality, diversity and tolerance. Our jewelry collections include engagement, commitment, wedding and anniversary rings, necklaces, pendants, earrings, watches and other accessories for women and men. Sometimes romantic, sometimes serious, sometimes whimsical…always captivating.

Love and Pride works with some amazing organizations such as The Human Rights Campaign and The Matthew Shepard Foundation where we donate 100% of the proceeds from these products directly to these organizations making a difference for the LGBT community and creating a society that is truly diverse and tolerant.

I am the head of social media activity at Love and Pride. I manage the Facebook page, our Twitter account, and the blog.

Why does your company have a Facebook page?

Facebook has been a valuable tool for Love and Pride. We use our Facebook fan page as the main way of interacting with our customers and supporters. It has been extremely effective in the ways of reaching out to new fans who otherwise may never have heard of us. Over the past year alone we’ve increased our fan base by 30,000.

Facebook serves as a great platform not only for the increase of traffic and customers to our site, but more importantly, we’ve been able to build a community around Love and Pride and the important causes that we stand for. Without Facebook, our influence would be nowhere close to what is today.

What’s the most successful marketing program you have run using North Social apps on your page?

Though we use several North Social apps effectively, perhaps our most successful and most frequently used app is the Deal Share. We like to feature about four products per month and we’ve gotten great responses from our fans every time.

What other companies do you admire for what they’re doing on Facebook?

Human Rights Campaign:
Matthew Shepard Foundation:

If you could offer one key to success (big or small) to fellow page admins, what would it be?

Facebook is very visual. Be sure to use lots of images in your postings – it really helps to engage your fan base.

How can people connect with you online?

Twitter: @_loveandpride
Designer Blog:

 Questions about our apps? Ping our support forum:


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