What does your company do and what is your role there…besides running the Facebook page of course?

We make fashion-forward accessories for iPhones, iPads, iPod touch, and more. We are a global company, selling our products just about everywhere but we’ve recently upgraded our product line and online presence, so we’re very excited to get out there and connect with our fans. So my day is about connecting with media, bloggers, Facebook fans, and more. Spreading the word on our products, sending out products for review. We want to put X-Doria products in front of as many people as possible, we know they’ll love them when they see them.

Why does your company have a Facebook page?

Facebook for us is a way to cut through the clutter and noise as much as possible to have a direct conversation with our fans. We have new designs we want to share with them, and when they have a problem, we want them to have an easy to use way to connect with us. We pride ourselves on our customer service, it is part of the X-Doria experience. We try to be as transparent as possible.

What’s the most successful marketing program you have run using North Social apps on your page?

We’ve just launched our first program with North Social but it has been a major success! Using the Sweepstakes app, we were able to add 1K fans in one day as part of our My Style is X event. We were starting from basically zero, fan-wise so we wanted to make a splash. We paired the Sweepstakes app with the Photo Showcase app. The idea was to draw people in with the Sweepstakes and lead them into Photo Showcase to check out some of our new designs. Facebook is a long term effort on our part, and we’re making the investment now to build our base as quickly as possible.

What other companies do you admire for what they’re doing on Facebook?

Although we benchmark ourselves on our competition, we admire most the smaller Mom and Pop operations that are out there using Facebook to make a personal connection with their customers. While we operate internationally, we want to feel connected to our customers in every region, to emulate that ‘local’ feel.

If you could offer one key to success (big or small) to fellow page admins, what would it be?

For us, it is most definitely that the old say, “If you build it, they will come.” does not apply to Facebook. At least if they don’t know that you’re there. So if you’re starting small like us, make your offer meaningful to your fans, and potential fans and carefully consider ad buys that can spread the word.

What apps are you using?