What does your company do and what is your role there…besides running the Facebook page of course?
Universal Technical Institute Inc. (UTI) is a nationwide provider of technical education training for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians.
As the Social Media Specialist, it is my task to engage our audience through Facebook and YouTube, as well as, monitor our online reputation on a daily basis.
Why does your company have a Facebook page?
Our demographic grew up on Facebook! We MUST be there!
What’s the most successful marketing program you have run using North Social apps on your page?
Our 2012 UTI / Tjin Edition Mustang Giveaway Contest using the North Social Sweepstakes app is our most successful marketing program on Facebook.
What other companies do you admire for what they’re doing on Facebook?
Hot Rod Magazine, Ford Motor Company, Wal-Mart, Mercedes-Benz, Harley-Davidson
If you could offer one key to success (big or small) to fellow page admins, what would it be?
Stay active! Majority of people who “Like” a brand won’t ever visit their Facebook page again, so stay active in their Newsfeed!
What apps are you using?
Sweepstakes, Partner Pages, and will be using the Video Channel App soon!
How can people connect with you online?
www.facebook.com/DiannaHollandUTI
