In Fan Page Fail #7: Hollywood Hustle, we watch Jonny drop the ball trying to solicit likes on the infamous Hollywood Boulevard. The real-world parallel is an all-too-frequent occurrence. You’ve seen it before: the poorly designed Facebook page promising a dozen week-old bagels for anyone who likes their page. We’re all for using what you’ve got, but carelessly handing out freebies won’t cut it as a marketing strategy if you’re looking for quality fans, customers, and evangelists.
If you’re using product sampling or a giveaway as part of your acquisition strategy, do your fans (and yourself) a favor by deploying something of value that has relevance to your business. Yep, that means cutting the cord on your iPod Touch sweepstakes you had planned for your hair salon’s page.
Otherwise, don’t be surprised when you end up wearing your promo products. Just like Jonny.
Follow the adventures of the socially-reckless Jonny Like over at www.fanpagefail.com and our Facebook page where you’ll find more absurd Fan Page Fail videos, valuable insights, and a few uncomfortable laughs.
