Guy Kawasaki is famous for working as the early evangelist for Apple computer and he’s an author who’s written a lot of books about starting companies and how to build a loyal following for a brand.
Guy is also an early adopter of Twitter, and has openly stated that he repeats his tweets over and over (4 to 8 times each) in order to try to get additional attention to his messages.
He even has a blog post pointing to click through statistics where he defends his re-tweet strategy as a way to cut through the chatter of social media with… more… repetitive… automated… chatter.
Over the past few days, we noticed that we were getting multiple identical status updates from Guy via his new book’s Fan Page.
Seems that Guy’s Twitter approach is now being applied to his Facebook fan page via an application called Post Planner.
We’re not the only ones who openly question this approach to repeat postings using an automated status updating tool.
After the 10th identical post over the last 5 days… one of his fans posted a comment saying that seeing the same post five days in a row was “not enchanting” (which happens to be the name of Guy’s latest book).
Guy replied to the comment, “That’s what it takes to truly spread the word, and this is a free offer…”
While Guy is clearly an engaging personality and a perceived leader in social media, we’re probably not alone in thinking that this type of automated scheduled posting of identical posts isn’t one of the strategies we’d like to see more brands follow.
While Guy’s defense of this tactic is focused on clicks, what he doesn’t mention is that he’s using up brand credibility every time he hits his fans with multiple copies of clearly automated posts.
Do you think hitting the news feed over and over again with automated identical posts will strain the relationship between a brand and its fans?
Fortunately for Guy’s he’s still got some credibility to spare, but for a small brand to adopt his fully automatic machine gun auto status update approach for their Fan Page it seems like they’d be shooting themselves in the foot.
Full timetable of the repeated posts below: