We’re excited to bring you our blog new feature; The North Social Page Admin of the Week. We’ll be spotlighting Facebook Page Admins that are using North Social apps in innovative ways to build their Facebook followings. This reoccurring blog segment is meant to inspire by sharing Page Admin ideas, challenges, and wins with the North Social user community. Enjoy the Q & A.

Q: What does your company do and what is your role there…besides running the Facebook page of course?
A: Young & Reckless is a Los Angeles based streetwear-inspired clothing brand. The brand was started by music producer Drama, who also co-stars in MTV’s Rob Drydek’s Fantasy Factory. Young & Reckless or Y&R, is distributed in over 3,000 stores around the country including PacSun, Journeys, Lids, Zumiez, Tilly’s and CCS. As for my job as Social Media Manager, I create and run the content on Twitter, Facebook, YouTube, as well as our blog. The Y&R blog is the number one source for all things behind the scenes of Drama and Fantasy Factory. Besides handling the Social Media, I also help with our marketing, which includes: sponsoring events, brand collaborations, and projects with artists such as Machine Gun Kelly, Lil Twist, Forever The Sickest Kids, and more.

Q: Why does your company have a Facebook page?
A: The Young & Reckless / Drama fan is extremely in tune with all things social media. This generation of kids is growing up on the computer, and its a great place for us to post behind the scenes content and exclusive product that the mainstream world will never be able to see, unless they are on our Facebook / Twitter of course.

Q: What’s the most successful marketing program you have run using North Social apps on your page?
A: We’ve had great early success with Photo Showcase. We are able to show our featured products from the newest season in a very easy to use slideshow. We have already noticed an increase on sales of the items featured.

Q: If you could offer one key to success (big or small) to fellow page admins, what would it be?
A: ORIGINAL CONTENT! It is imperative to have daily original content. Exclusive photos, videos around the office (or Fantasy Factory in our case), and of course, contests!

Q: What apps are you using?
A: Right now we’re using the Photo Showcase and the Twitter Feed but will be rolling out others soon.

Q: How can people connect with you online?
A: On Twitter @travvy or at youngandreckless.com