In a 2010 study, Syncapse determined that Facebook fans are worth $137 each. They measured this statistic by looking at product spending, loyalty, chance of recommendation, brand affinity, media value and acquisition cost. Syncapse also found that the average Facebook Fan spent $72 more per year than non-fans on that product. To make that even [...]
Archive | January, 2011
It’s Called Social For a Reason
Lately, I’ve encountered one too many Facebook pages that seem to lack the understanding that they are in a space called SOCIAL MEDIA. What I mean by this is that the pages lack personality. They lack relationship-building and honesty. They lack engagement. You know who I’m talking about. The brand you liked only to find [...]
Are Your Promotions Nimble Enough To Dance on the Facebook Stage?
Social media is a lot like ballet. Well, it doesn’t wear a tutu, but they’re still a lot alike. With each step, a ballerina anticipates the next move. They’re able to see what is ahead of them and prepare accordingly. This type of thinking/preparation requires quick responses and precise flexibility. The problem is that too many people [...]
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It might be time to explore the North Social app buffet. There are 18 in total. They're easy to use and you get access to ALL the apps when you sign up.
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