The California race for Governor is definitely heating up thanks in large part to some low-cost, high-impact new media efforts.
North recently teamed up with Level The Playing 2010 to help launch the latest viral effort titled, “Meg-a-tar” and used our social media chops to help spread the creepy spot.
Today, the NY Times covered the campaign saying, “A new chapter of campaign attacks is unfolding in California this election season, in which highly sophisticated, fairly low-cost technology is being used to create nasty — and just plain weird — ads and videos that are intended to shock and draw large audiences on Internet sites like YouTube and Facebook.” You can read the entire article here.
It really is creepy. Don’t watch alone…
