The new North venture Athleticode was featured in today’s San Francisco Business Times.
Excerpt:
Athleticode will scan the genetic code in a sample of a player’s spit to test for myriad characteristics. They hope to indicate whether an athlete has a high propensity for concussions, heat stroke, heart arrhythmia, torn tendons or other injury. It also plans to identify whether the player has genes associated with advanced agility, endurance, nutrient absorption or flexibility.
Armed with this information, athletes can tailor workouts to minimize chances of getting hurt while boosting performance.
The data Athleticode gather from clients also could help answer larger questions about athletic performance. Why, for example, are some top athletes injury-prone with short careers while others seemingly can play forever?
