Archive | February, 2009

Risk Analysis

Mobile post (please forgive the possible thumb related issues) Risk and reward are typically tied together. The standard formula; more risk = more reward. The clear problem with this equation is that there is a specific point where risk outweighs reward, and the chance of achieving a profitable outcome becomes statistically impossible. This decision point [...]

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North Picks Oscar Winners…

It’s already late Friday. And many of you are feeling woefully unprepared. Why? You’re going to have to fill out a ballot for an Oscar pool in less than 48 hours and you haven’t seen 75% of the nominated films. Have no fear, North is here. While we excel in providing early stage venture analysis, [...]

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Clinton Climate Initiative Lights The Way

This rainy morning I was invited by Clean Tech Los Angeles to attend a pretty cool announcement at City Hall. Mayor Villaraigosa and former President Clinton announced a five-year project to make the city’s street lights more energy efficient. Anytime you can hear a former president speak in person on President’s Day, you gotta go [...]

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How We Decide?

From time to time my fiancee (that sounds weird…let’s go with girlfriend) signs us up to attend lectures at the LA Public Library. Some are hits, some are misses. The last lecture we attended was about the LA Taco Truck scene. Right in my wheelhouse. Unfortunately, the speakers put me in a bad food coma [...]

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Did Someone Say Scam?

Okay, taking a break from ROTFLMAO about the $1M Pepsi logo, I wanted to put something out there that has been bugging me lately. Today’s business climate has degenerated into a world of scam paranoia. At some point the greater consumer psyche (if there is such a thing) has become super saturated with over the [...]

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Branding You Can Believe In…Not So Much

Pepsi, you just got Punk’d. Arnell Group, you just took the fizz out of branding. Please excuse me while I go off on a rant. Last year, Pepsi hired Peter Arnell and his disciples to handle the redesign of their iconic red, white, and blue logo. The rumor is that Pepsi spent over $1 million [...]

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Dancing With The…Managing Partners?

In tribute to the upcoming SXSW music festival (March 18-22) in Austin, TX, we thought we’d share a video from last year’s Sansa Playground event. The North team was down in Austin on behalf of SanDisk to introduce, excite, and educate music industry insiders on the new Sansa brand and their slot-enabled line of MP3 [...]

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Hot Off The Presses: Our Latest Constructive Prose

As you know, the North team is on a mission to accelerate the rate at which innovation gets created in this country; and that effort begins with being more transparent with and helpful to entrepreneurs. Our new paper called Breaking Through The Broken: The Transparent Guide To Overcoming The Inefficiencies In Early Stage Venture Capital [...]

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Accelerating Innovation By Analyzing DNA

Excerpt taken from President Obama’s Inauguration Speech: In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of shortcuts or settling for less. It has not been the path for the fainthearted — for those who prefer leisure over work, [...]

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